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SEO&SEM
SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) are one of the most important strategies a website uses to increase their visibility on search engine results pages (SERPs) and reach their target audience more effectively.
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What is SEO?
SEO refers to technical and content-oriented optimisation efforts to ensure that your website ranks organically higher in search engines. SEO is the process of making the content, structure and technical infrastructure of a website better understandable by search engines. This allows you to achieve higher rankings in search results and thus attract more organic (free) traffic to your website.
What is SEM?
SEM goes one step beyond SEO and includes paid advertising campaigns through search engines. SEM allows you to attract the attention of your target audience by advertising on specific keywords through platforms such as Google Ads. SEM strategies are ideal for businesses that want to convert quickly as they enable brands to get immediate results.
Importance of SEO and SEM for Brands
Increases Online Visibility: Both SEO and SEM make your brand more visible in search engines. While ranking high in organic search results (SEO) increases brand credibility; targeted ads with SEM allow you to reach potential customers directly.
Cost Effectiveness: SEO is a highly cost-effective strategy in the long run. Once a well-optimised content can consistently bring organic traffic. SEM, on the other hand, allows you to reach your target audience quickly within a certain budget, which is ideal for short-term campaigns.
Attracts Targeted Traffic: Targeting the right keywords with SEO ensures that visitors to your site are actually interested in the products or services you offer. SEM, on the other hand, allows you to target your adverts to specific demographics, geographical regions or interests.
Provides Competitive Advantage: Analysing your competitors' SEO and SEM strategies and developing better strategies allows you to stand out in the digital market. While a good SEO strategy offers a sustainable competitive advantage in the long term, you can instantly join the competition with SEM.
Expands Your Brand: SEO and SEM are effective ways to expand your customer base and promote your brand in global markets. Especially for e-commerce sites and service-oriented businesses, these strategies can greatly increase conversion rates when implemented correctly.
What do we do?
Keyword Research
On-Page Optimisation
Content Creation
Making Connections
Technical Optimisation
Local SEO
Analytics and Monitoring
Social Media Optimisation
User Experience Optimisation
Contact us for a free analysis.
For brands aiming for long-term success, SEO provides continuous traffic and sustainable growth, while with SEM you can achieve fast results and optimise your campaigns instantly.
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Frequently Asked Questions
Who is Grost?
It offers data-driven holistic growth and marketing & sales technology services.
What kind of services do we offer?
We offer services such as Neuromarketing, Growth Marketing, Performance Marketing, E-Commerce & E-Export, SEO & SEM, Customer Experience (CX), B2B Marketing, Inbound Marketing, CRM & Lead Generation, Content Marketing, Amazon Ads, Artificial Intelligence Consultancy to businesses, individuals, universities and accelerator programmes.
Why Us?
1. Data-Driven Strategies
We center data in all marketing processes of your business. Thanks to our detailed analysis and data-driven approaches, we shape our strategies by predicting market trends, consumer behavior and opportunities.
2. Holistic Approach
We don't just focus on one marketing channel; Rather, we integrate all parts of the marketing ecosystem. We handle every area from digital marketing to content strategies, from performance marketing to brand management, with a holistic approach and ensure that your brand is consistent and effective across all channels.
3. Measurable and Sustainable Growth
We focus on sustainable growth rather than short-term solutions. We design our growth strategies to ensure the long-term success of your business. We follow each campaign with detailed measurement and optimization processes and follow a road map focused on continuous improvement.
4. Personalized Solutions
Every business is unique; Therefore, the needs of each business are different. We understand your brand's unique needs and offer tailored solutions. Instead of standard packages, we develop and implement strategies that suit the dynamics of your business. Thus, we determine the most effective and unique ways to achieve your business goals.
5. Experience and Expertise
Being successful in the marketing world is possible not only by using technological tools, but also by sectoral knowledge and experience. Our team brings together the latest trends and the most effective strategies with years of experience. We prepare you not only for the marketing world of today but also of the future.
6. Transparency and Collaboration
We believe in strong and open communication with our customers. We always share our strategies and results transparently and act with you at every stage of the process. Working with a common vision, we find the most effective ways to grow your business together.